Tartan Social Media
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“In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.” —BlackBerry CEO Thorsten Heins during an interview at the Milken Institute conference in Los Angeles yesterday.
Oh boy. Heins may want to check with Apple on their tablet business, because it sure seems like a good model.
There are some quotes that I’m pretty sure will come back to bite someone in the ass. This one I’m sure about.
I’ll make my own prediction: In five years, tablets will be an exponentially bigger business than BlackBerry, because BlackBerry will no longer exist.
(via parislemon) -
Sexy Google
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Two dogs run into the field in a Galatasaray friendly match against Ahlen.
Go dogs!
(via thecultureofme)
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Reasons to Hire a Social Media Manager
Hiring a social media manager can be like hiring a nanny or assistant. Will they fit in? Will they understand what I want? Do I even need one? Here are a few reasons you may want to hire a manager for your business.- We study the industry all day (and some of us all night). The field of technology is constantly changing. Every day there are updates to existing platforms, changes to standard practices, breaking news (remember the Instagram diabolical? – if not, you definitely need to hire a social media manager), analytics reports, etc. Keeping up with the inundation of information is a full time job.
- We understand analytics. This is an important one. If you don’t study your social media analytics you’re missing the boat. This vital information tells you the best times to post, is your audience engaged, and if changes need to be made to your campaign.
- We have the time. While you’re day is filled with everything from human resources, shopping new merchandise, customer service, marketing, accounting, etc., our day is devoted to social media. Finding the time to fit even one more item on your plate can be tough. Remember, it’s not just about finding time to throw some posts up onto your Facebook wall. Content should be well thought out and engaging. You also need to have time to answer questions and communicate with your followers through social media.
- We know social media marketing strategy. There is a science to making social media work for your business. You need to be engaging with others on social media, generating buzz, and growing organically through social media marketing efforts.
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Why Customer Service and Social Media Go Hand-in-Hand 
As small business owners we pride ourselves on offering unique products and services. Equally as important – offering a high level of customer service. When I shop a small business retailer, part of the charm is the individualized attention. A majority of the small businesses I frequent make me feel welcome and that they will go out of their way to make sure I’m satisfied with my shopping experience. How does this excellent customer service relate to social media?
It used to be that a customer would talk about your business, good or bad, to a hand full of people and that was the extent of it. It was important to keep customers happy because that word-of-mouth referral business was crucial to bringing in new business. Now, with email, texting and social media your customers can talk about your business to hundreds of people within moments of walking out your door. Read more
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There's No Avoiding Google+ I’m going to break my rule of not linking to The Wall Street Journal because it’s 2013 and I’m in the forgiving mood. Also, because I find this story by Amir Efrati sort of fascinating.
The article really doesn’t say much, but what I find interesting is how far it goes out of its way not to plainly state the obvious: Google+ is a turd.
I’m not sure why everyone seems afraid to admit this. I think it’s similar to the reason why some seem reluctant to call Windows 8 a turd when it’s already abundantly clear: people are scared that such a bold statement could come back to bite them in the ass. But it won’t. Both are clearly turds.
Google continues to try to cram Google+ down people’s throats, but it just won’t stay down. People are gonna keep puking it right back up. The only compelling feature of Google+ is Hangouts; everything else is a carbon copy of some social activity that people can (and already do) do elsewhere. Google simply made a bad call and started chasing the wrong thing (social) far too late.
If you talk to a number of people inside Google and even those formerly inside the Google+ team, you get the same refrain: it’s just not working. I have over 1.5 million followers and actively share the same posts to Google+ that I share on Twitter and Facebook and even though I have a tiny fraction of the following on those networks, the engagement is night and day.
I wonder how long it will take Google to admit defeat here? I’m sure we’ll see a lot more of the shoving of Google+ in our faces first — Chrome, you’re next. But I really wish Google would take all the energy being put behind this dog and use it to blow out their truly interesting and innovative products, like Google Now.
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Charting 2012’s Top Cultural Obsessions
You can’t talk 2012 without talking GIFs: the year’s cultural superstar, the Oxford American Dictionary’s word of the year, and the means by which the internet shared its obsessions (and we all know the internet really likes to obsess). From the GIF to politics to the apocalypse to Honey Boo Boo, the guys from I Love Charts bring you the year’s top cultural obsessions — in GIF form, of course.
Zombies
2012 was a year where major issues dominated the global narrative. Mainly we talked about the election and zombies.
ALL GIF ALL THE TIME
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(via inspiremeprettyplease)
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The downloads: must-have apps for your new gadgets
Happy Holidays! Today may be Christmas, but there are plenty of reasons you’ve gotten a new gadget in the last few weeks. It’s Hanukah season, and give-gifts-to-your-co-workers season, and Secret-Santa season — plus it’s possible you had the grave misfortune of being born near Christmas, and are thus the recipient of the dreaded “combination gift.” But hey, it worked out, and you’re now the proud owner of a new phone, tablet, or PC. You’ve opened the box, plugged it in, and turned it on — now what? We’ve got the answers. Look below to see some of the best stuff for your new stuff, the apps that will get you fully up and running with your new gadget in no time. Before you wade into the App Store, the Play Store, or the Store, make sure you get the best apps first.
